How Automatic Review Analysis Works

This page explains what happens behind the scenes when Loops AI reads your reviews — so you can make sense of what you see in the dashboard and inbox.

What gets analyzed

Every review that arrives from any connected platform — Google, Yelp, TripAdvisor, Facebook, or DoorDash — is queued for analysis automatically within seconds of arriving. You don't need to press any buttons. The results appear in your dashboard and inbox as soon as the background job completes.

How themes are identified

A theme is a short label naming what a customer actually discussed — "Wait Time", "Food Quality", "Staff Friendliness". Each review receives one to three themes.

What makes these different from generic tags is that they are built for your business specifically. The first time a location collects reviews, the system reads that initial batch and creates a vocabulary tailored to the kind of business you run. A restaurant and a hotel end up with different starting vocabularies.

The vocabulary also evolves. As more reviews arrive, the system can propose new themes when customers consistently bring up something not yet covered. A proposal only sticks if multiple reviews independently raise the same topic — a single outlier never creates a new tag on its own.

What theme velocity means

Velocity is how quickly a theme is appearing in your recent reviews compared to earlier. Think of it like a trending topic: rising velocity means that topic is coming up more often lately and may signal an emerging strength or a growing issue. Stable means consistent over time; declining means it's being mentioned less. Velocity tells you direction, not just volume.

How sentiment is scored

Every review is scored positive, neutral, or negative based on the overall tone of what the customer wrote. Positive means satisfaction or praise. Negative means frustration or complaint. Neutral covers mixed takes or genuinely ambiguous wording.

Sentiment and themes are scored independently. A review can be negative overall but carry a theme like "Ambiance" if that's what the customer focused on.

The daily catch-up

Once a day the system runs a sweep to pick up any reviews that weren't processed in real time — for example, if there was a brief service disruption. Any review with a comment that hasn't been analyzed yet is queued overnight, so your dashboard reflects a complete picture by morning.

Where to see it in action

• Review inbox — theme tags appear on each review card for filtering and triage.

Related guides

• Review Inbox