LoopsAbout Loops
Helping owners see their business the way customers do.
We build for owners who listen.
Loops is built by a small team in Toronto. We started from a simple observation: every day, customers write down exactly what it's like to visit a local business, and most owners only ever have time to check the stars.
Why we built Loops
Most review tools help you look better. We wanted to help you see better.
Reviews are the only unfiltered report from the customer's side of the counter. They tell you why a regular stopped coming, which stylist people ask for by name, which night the kitchen slips. It's a mystery shopper you never have to pay.
Most tools built around reviews sell appearance: more stars, faster replies, AI-written responses. Big chains can afford people and software to read every review and turn it into decisions. An independent owner has a phone and five minutes between customers.
Loops reads every review for you and tells you what to fix, what to protect and what's working.
Where we are going
Understanding customers, not gaming reviews.
People ask ChatGPT where to go, and it reads your reviews too. You can't game something that reads everything. The honest way to change what it says is to change what customers experience. Loops is building toward a world where:
- Owners spot problems before they grow.
- Teams know exactly what to improve, not just that something feels off.
- What customers experience, not how well a business games reviews, decides what gets recommended.
What we believe
How we build Loops
Four rules we hold ourselves to. They decide what we build and what we won't.
Show the work
Every number in Loops links to the reviews behind it. If Loops can't see something, it says so. A wrong guess is worse than no answer.
Honest by default
No fake reviews, no hiding unhappy customers from review requests, no invented numbers. The only lasting way to a better reputation is a better experience.
Owners decide
AI does the reading and drafts the replies. You decide what to fix and what to say. Nothing goes out in your name unless you choose it.
Fair terms
Month to month, in Canadian dollars, cancel anytime from the billing portal. We would rather earn every month than lock you in.
Who we are
A small team, building with Toronto owners.
Before we build something, we ask the people who will use it. That means walking into local businesses, looking at their reviews together and listening. If we've met in your shop, that's why we came in.
Questions, ideas or complaints go straight to us at hello@loopsfeedback.com.
See what your customers are telling you.
Start a 7-day free trial and find out what to fix, what to protect and what's working.